Prepare your Business for Digital India Revolution
The lines between technology and humans are getting diminished day by day. The reason is that the world is growing fast in terms of trade, geopolitics, economic growth, etc., and the Fourth Industrial Revolution (4IR) is growing fast as well. India might have missed the first and second industrial revolutions and made its best effort in the third one, but at present, they are close to the 4IR. From manufacturers to consumers, the Government of India has fought in a phenomenal manner to empower the country digitally, in the technology sector, increasing the connectivity of the internet and making it available at an affordable rate for the people of India. And why shouldn’t it? India has the most number of smartphone users than any other country in the world. They are one of the fast-growing markets in terms of internet subscribers and digital consumers. Digital India has a plan to improve the development of every citizen of the country. Through this blog, you can have a brief idea of how you can prepare your business for the Digital India Revolution. Start by making a user-friendly website No matter how small your business is, you should invest in making a good website. It should have the basic details about your business, plus it needs to be visually attractive. You can hire a reliable and trustworthy web design or Digital marketing company, but you should not get indulged in the process. It is because your inputs can help in realising your goals in optimal manner bedside being faster. While keeping your aesthetic levels higher, you should always keep in mind that your website should not only look good but it is a user-friendly website also with proper graphics and colour schemes. It should have responsive webpages with tabs and links that are reachable and user-friendliness can help in reaching potential audiences. Create a Strong Presence on Social Media You also need to utilise social media platforms to market your business effectively. It is easy as well efficient. There are many social media websites and (mobile) applications like Facebook, Instagram, LinkedIn Twitter, and many more, where you can create your business profiles. You not only have to create a profile on all or anyone of the pages, but you have to post content on them and update them in a periodical manner. A good Digital Advertising or Digital marketing agency can help in managing your profiles and making optimised posts through graphic images and creative writing. Simple posts and transparent advertisements cannot help to obtain visitors to your profiles. Attractive and valuable contents with nice images and videos will help you to receive engagements through your audiences. Make sure your Brand is in the Good Books of Google When you are building your brand, you need to keep in mind that you receive less penalization by Google algorithms and negative SEO attacks. Credibilities are signified by the brands which help in the search results of Google and thus it makes the users find more reliable information. Optimising your content according to Google guidelines is the main plus point for your business. You need to develop a secure and well-coded professional website. Make sure you put your relevant information like contact details, address, and email address on the website so that your potential customers can reach you. You should also keep in mind that the blog content is SEO optimised without keyword stuffing, or else, you can have a chance to get penalised by Google. If you make an excellent brand with the right social media presence, Google by itself will help you to boost your search engine rankings to a high level and also provide you a great advantage from your competitors. Investing in the Media Content which is Rich Rich Media Content is coming up in Digital Content Marketing. Rich media offers you various ways of involving your end users and attracting them to your brand and obtaining strong user responses. It can be created using various ways. The media that is being posted on social media, can be made more interactive or with more call-to-action so that it can reach the potential audience. Or you can also offer any other interactive ways to promote high-quality information over social media. Rich media can help in creating a great relationship with the user. You can invest in rich media content of good quality – an impressive or compelling video or multimedia or video ads. Static ads do not help much as they are mainly ignored. Rich media contents are more effective than static ones. So without much hesitation, you can invest your money in rich media content to market your business properly and receive more yields from your business. Digital India is all set to provide more business opportunities. India is at the edge of becoming an important part of the world economy and aiming hard to attain global leadership. So this is the appropriate time to join the Digital Revolution.
Types of Website Development Services and How they Will Boost Your Business?
Definition of Web Development Web development is the term that relates to the web or building or development of a website. The activities involved are hosting servers, domain names registering, email hosting, and many others. The developers themselves build complete protection with Security layers. Some web development services consist of UI/UX design, maintenance, and testing. Web development can help in creating a website that will lead to showcasing your business and its products and services and hence it will help in the growth of your business. This also helps in communicating with your efficient customers and hence it will make a more efficient process of interacting with them. There are many web design and development services that will help you receive these kinds of success. Types of Web Development Services Outsourcing web-building assignments can help you to create webs. However, it is necessary to choose the right digital marketing agency and to know the different types of web development services that are available: Customised App Development It is vague between the web and web apps. However, the latter is referring to the apps on any platforms like Facebook, Google play store apps, or Netflix. For both front-end and back-end development, many companies are using many kinds of widespread technologies like Javascript, Ruby, or PHP. Full stack Development It might work well with the client’s side and the servers, if you hire front and back-end developers and engineering teams. It is necessary for programmers to have great knowledge of both front-end technologies (such as Angular or React JS) and back-end technologies (Ruby on Rails or . NET). CMS Website Development WordPress, Joomla, and Drupal are all included in the Content Management system (CMS). You should make sure that the support of the outsourced development team is created on the existing platforms like visual design, SEO services, or additional plugins. It allows the management of data to more than one user by creating, editing, and publishing the content. E-commerce Development In the past few years, many companies have earned a huge turnover with the help of E-commerce. Since web development also helps in the creation of E-Commerce, that’s why there was no stop in the workplaces during the quarantine. Magento or PHP are some of the relevant services that help you to order any services or products online with any payment method. PHP Development An appropriate free open-source website and web development language are PHP. It accompanies by database software like MySQL and other frameworks that are running like libraries and packages. Java Software Development services Java is quite extensive in the back-end development project and it includes desktop games and apps. Among the frameworks of Java, Spring is an open-source one and it is very reliable and useful for an online workplace to create web and mobile apps. Python Development Python is very popular because of its multipurpose features and SEO Services. It has a simple arrangement, hosting an ecosystem that is rich and web frameworks like Django, Flask, Pyramid, Turbogears, and Bottle. Ruby on Rails Development To create E-Commerce solutions, dynamic webs, and apps, Ruby programming language is used for the web-app framework. The programming language typically hired by the websites are Zendesk, Shopify, Github, and Twitch. Static Web Service It hardly takes a to update the content which is fixed as it is HTML. There are many web development services for anyone to choose but you have to look for the popular technologies that they offer as services. Final Wrap Up At present, Digital marketing is everything that you need for your business, and web services help in keeping track of your business and have all the knowledge and suggestions which would be appropriate for your business. So it is really very important to look for a professional web developer for the right job. It also helps you to choose your desired option whether it is creating an app for only one page or if you are thinking of hiring a full-stack developer. Choose your team of web development experts and get started right now.
How to Update Old Content for SEO
If you are writing a blog then sometimes you think that you have written a masterpiece like Macbeth. But to make it a masterpiece there are also various processes that you need to follow because blogs are evergreen and timely content. Pop culture events, Blogs, and news contents are focused in case of timely content. On the other hand, evergreen content provides value for a long period of time and remains pertinent. Updating old content is a rare thing to do because with the passage of time, it’s old news and its relevancy got expired. But reviving old and evergreen content could be of much use. Website traffic comes from backlinks and it takes time for an old content to obtain backlinks, i.e., since an old content has become backdated so it ahs less likely to acquire and receive new backlinks. If you update your old contents, then it will help to keep the backlinks that you already had, plus you can also have new backlinks by strengthening the authority and value to your content with new and fresh information. Updating or reviving an old content is not a simple and one-time job. Let’s take a tour through this article about how can you update your contents and what other benefits you can get from it. How can you Update your Old Blog Posts? Here are some steps that you need to keep in mind while updating your old blog contents:- Targeting New Keywords Do you know how old is your blog? If it depends on the initial public date then are two things that might be true: i) Your were targeting keywords based on search volume and keyword difficulty. ii) You couldn’t apply proper keywords without proper knowledge of SEO. Search volumes helps in indicating how many web users are using that keyword or search terms while entering it into the search engines. This is referred to as mainly as MSV (Monthly Search Volume) and how much traffic is there is predicted. Search volumes are evaluated using keyword difficulty – it is a measure to indicate that how a keyword is difficult to rank on the first page of the SERP. But niether keyword difficulty nor search volumes can help you determining your target keywords. If search volume is related to how many people are searching for that particular target keyword, then high scratch volume is more keywords and it is affected by keyword difficulty directly. So, the best option for you is to opt for both. You can also utilsie tools like Google Keyword Planner or Ahrefs Keyword Explorer. Keyword research is a very important part of SEO. However, you also have to go for the other On-Page activities to improve the ranking of your contents. Updating the On-Page SEO Implementing and updating your old SEO strategy on an old content requires to fulfill some key areas: SEO Title Tag The first thing that we all see in the SERP is the clickable headings which leads us to webpage and it is called a Title tag. You can upadte this title tag to refelct any new targetted keywords. Meta Descritpion It consist of long texts of description present right beneath the title tag. You can also include your targeted keywords so that the web users can find the purpose of your blog. A good and attractive meta description can make your users either click to your content or else they will look for another website result. Title of the Article Most of the bloggers doesn’t realise sometimes that the SEO title tag and the article title doesn’t need to be same. The title tag appears on the SERPs, wheras the article title shows on the destination page. You need to update the article title with new targeted keywords as well. Subheadings Subheadings are an outline of your content. Before reading your article, your audience will first check whether it is really worth reading or not. So you need to add your targeted keywords to the main header of your content. It will help to keep the relevance of your content and also help to receive a very good ranking. Updating the Body of the Content Updating the body of your content is another main factor that you need to go for. You should start by making rewrite to the introduction. After then you have to replace the old and outdated connect with the current information. You should also update the internal links as you update the old contents. Internal Links to New Contents An important process to boost SEO is to adding links to revive your old article content. Links can help in increasing the credibility of your post and can also help to get a good ranking in the SERPs. This can be done in two ways:- Look for broken links that takes web suer to 404 Error page. If they click a link which they find nothing over there it can lead to harassment and frustration to your audience and hence can lead to the diminishing the quality of your website. You have to either repair, remove or redirect any broken links You need to refresh the internal links. It helps you to keep your audience on your website for a longer period of time, improves SEO and boosts the quality of your content. You should add new links to your website as you update your contents. Adding and Optimising New Videos and Images High quality articles also comprise of high quality images. There are several benefits of placing high quality video and images to content:- Help in increasing the user time of your page. Help in getting more traffic Help in encouraging sharing on social media. I also helps your post to understand easily Here are some steps to revive your old blog posts with images:- Look for the appropriate image – You should look for the right images or videos for your article. If you have budget then you can go for a
SEO vs SMO: Which one to choose for your Business?
You have got a new good-looking and user-friendly website for your business. But it’s of no use. There is only one reason behind it – Nobody can see it and nobody can find it. If this is the main issue you are facing currently, then there is only one solution – opting for Search Engine Optimisation (SEO). In this method of Digital Marketing, SEO helps your website to rank on the first page of the search engine, Google. Along with this, you can also opt for another form of Digital Marketing and it is called SMO (Social Media Optimisation). In the case of SMO, it is a technique that is used to promote your business and brand awareness with the help of various social networking platforms like Facebook, Instagram, LinkedIn, Twitter, Tumblr, Pinterest, and lots more, and that too in an organic method. It is mostly used for local businesses mainly to reach the maximum number of reaches of users of the particular platform(s). Also, it refers to optimizing a website and its content to motivate the maximum number of users and share links to your website, social media, and other networking websites so that it can help in increasing online presence and website visibility. So in a way, both SEO and SMO help in driving traffic to a website. An Important Connection between SEO and SMO The optimized use of Social media is the SMO. It consists of RSS feeds, blogs, forums, videos, and websites such as Facebook and Twitter, that help in enhancing the reach of your business. The communities and groups that are on Social media, also help in generating traffic to your website and hence help in creating awareness about your business. SMO involves in sharing the content of the website on social media. An important part of SEO is SMO and there are a lot of similarities to it. SMO and SEO are both budget-friendly ways of expanding your business and creating publicity. However, there are a lot of differences between both. Difference between SEO and SMO SEO SMO Is are used to get your business gets visible in the Search Engine. Used for business marketing. Helps in driving and increasing traffic to your website. Helps in long and strong support by connecting with your proposed customer. It is done by creating changes in the meta descriptions the title tags of the HTML code, and also by selecting the right keyword. It is used to spread awareness and information about your business and its products or service by sharing posts consisting of texts, images or videos, tags, and many more on Social Networking websites and applications. It focuses on the contents which are readable by the search engine crawlers. It focuses on the contents which are only readable by humans. It does not help to connect you with your potential customers. It is customer friendly, one can connect to the customers through SMO and even get feedback and information from them. It is a time taking method. In the case of showing results, it is a concrete and quick method. It can be done without relying on strong profiles and networking. It depends on strong networking and profiles. With trusted domains, SEO is very effective and it has got a positive effect on all the pages including the new ones. With new submissions, it helps in keeping the flow of traffic. Why do you Require to apply both SEO and SMO for your Business? Both SMO and SEO are interlinked to one. Webpages and web links that are shared on Social media and liked help in receiving a great amount of traffic to that website and hence gain good ranks in the search engine. Every like on that share is similar to a vote and hence it helps in the improvement of ranking. A new website or blog can draw visitors easily and that too with the help of SMO. The enduring effect of SEO rankings is possible through the early success of social media. So overall, both SEO and SMO can help in improving website ranking and increase website traffic and hence can improve acclamation and success to your website. The fusion of SEO and SMO is very necessary if you are running an online business that is too successful and wants to be more successful. To do the same you can strategize the effective use of SEO and SMO. Final Wrap-Up So now we come to know that the purpose of both SEO and SMO are a lot similar, ie., driving traffic to the website so that we can improve reliability, increase profitability, and brand building. However, the processes are quite distinctive. SEO uses the rules of a search engine to compel traffic or visitors to that particular website in such a way that the designs, codes, and keywords of the websites should be appropriate. To drive content to an important audience with the help of social networking websites and applications, is what is done in SMO. We should also keep in mind, a maximum number of people use social media mobile applications daily and a few petty users, especially during and after the COVID pandemic, have also become Social media celebrities with the help of applications like TikTok and Instagram. They also help in influencing the products of certain brands, so why not they would do the same for you?
Content Optimization: All you Need to Know About
People often refer to Search Engine Optimisation (SEO) when they talk about Content Optimisation. This does not mean that to make your content search engine friendly, you don’t need to optimise it. Let us take a tour through this blog to get to know how we can optimise our content to improve our website performance. What Is Content Optimization? Content optimisation is creating content whether it’s a website blog or audio or visual content, to create in such a way that it helps in reaching a large number of target audiences. It not only involves performing certain technical tasks, but a lot of time-tested methods are also required to reach your desired goals. Important editorial and marketing segments are required to go through as well. Advantages of Content Optimization Content optimisation is important because without it your content or website will not be found by your audiences. Search-based queries are not the only method people find content, yet they are a powerful way people can find your content, even if you don’t send it to them directly as you perform in social media and ads. Potential customers will find your content if you optimise it properly. Reasons you need to optimise your content: To rank on SERPs In Earning links To educate audiences Top-of-the-funnel leads increase To make your lead generation increase. For driving social engagements How does Content Optimization work? Making changes to the structure, copy, and metadata of your content to make it search-engine friendly is how content optimisation works. For example, for making an article separate into different sections, you can make section titles bold throughout. Tagging them into different headers (H1, H2, H3, and so on) can help you in getting green signals in the search traffic. There are more technical ways of making your contents look great. How can you make your Content Optimized? There are a lot of things to keep in mind when it comes to optimising your content. But firstly, you need to ask yourself some questions about: What would be the search intent for these keywords Whether you can improve the content already ranking on the terms. What type of content do you need to show to your audiences? After you have given thought to these questions, you can have a look at the ways to optimise the content. Optimizing Text There are many things to keep in mind over here: Writing well-written content – Over here there are many things that you shouldn’t do rather than doing it your content must be unique and must be relevant to the content, but you need to avoid keyword stuffing. Keyword really helps in driving traffic to your content, but excessive keywords are harmful to your page. Opting for more content periodically – Just like you can expect that every day something new to happen, similarly the search engine loves new and fresh content. If you publish new content in a certain period, then you have a chance to rank well in the SERPs. Title Tag Optimisation – The title tag helps the search engine to locate your content through it. It is displayed in the clickable result in the SERPs. Its code is like this:<head><title>Title Example</title></head> But it’s not really necessary to match your title tag with your article or the web page. Optimised H1 Tag – THe heading of a webpage is indicated by an H1 tag and helps the search engine understand what type of content is on that page. Its code is like this:<h1><title><h1>. A good H1 tag should follow the following rules: To include your target keywords. Be different marginally different or a bit the same from the title page. To use only once per page. Optimised H2 Tag – The next level heading after the H1 tag is the H2 tag and it appears typically as the main section headers of the webpage article. Its code is like this: <h2>SUBTITLE</h2>. You need to keep in mind in the case of both H1 and H2 tags, that we should not overuse them. We need to make sure that every time it comes, they should provide valuable and relevant information to the audience. Optimised Meta Description – The short snippet appearing underneath the title tag in the SERPs is called the Meta Description. Its code is like this: <head> <meta name=”description” content=”Text that will appear in search results”></head> Its approximate character limitation is 150 to 160 characters. To compel people to click on your listings and visit your website, you should create your Meta description like an ad copy. Targeting keywords in the first Paragraph The URL can be Search Engine Friendly – THe URL of your webpage should be meaningful and straightforward so that it also provides the search engine with enough descriptive information. So this means too that you don’t need to create the URL as same as the title of your webpage and article. Optimizing Images An image cannot be in touch with an algorithm but we should not forget about the quote that says about an image that is worth more than a thousand words. An image also needs to be tagged properly so that be noticed by search engines. Alt Tages – Though many of them use this term, it is generally called Alt Text or Alt descriptions. It helps search engines to let them know about your appearance and function through your image(s). Its code is like this: <img src=”kittenonbed.gif” alt=”Sleepy Kitten”>We need to avoid keyword stuffing over here as well and the Alt Tags should describe the images both sufficiently and accurately. Image Tags – An image tag helps in indicating the words that appear when you float an image and help to understand its context to the users. Optimizing Videos Search Engines are not only for texted articles, theta re for videos as well. YouTube is the biggest video steeming platform but there are others as well like Vimeo and Dailymotion. Just like the images, you also need to keep
Biggest PPC Trends to see in 2023
Recently, most web users are more likely to buy products from ad link clicks rather than organic searches and visits. So for this reason, marketers must keep updated on the significant PPC trends that will be seen in 2023. Preferring First Part Data by Exiting Third-Party Cookies Google is kind of became late in saying no to the third-party cookies through its Chrome browsers but it is obvious that the third-party cookies will be gone and the first-party data will be more preferable and workable. First-party data can come from various places. It can be a business card that is shown at a trade show or it can also be an email sign-up on your website. To drive traffic to your website and to promote your business, tools like Snitcher, Lusha, and Clearbit can also be used. So overall what we can understand is that when it comes to PPC trends, first-party data is in the lead. Improve your Company’s Martech Stack Before you have finished thinking of first-party data vs. third-party cookies, it is important for your business audits and also restructuring to improve, if any, with its martech stack. The reason behind this is that, if you go for first-party data, new tools, data routing, and processing will likely be produced by your company. When you’re making an audit of your marketing technology stack, there are some points that you need to remember:- You need to check whether there are spaces or gaps in the first-party data. You also need to check where your data are sent and stored. The tools that are integrating with one another. How does data reach between platforms? Ad Formats Experiments that Name-Brands Could Afford With the help of making possible through various Digital Marketing platforms like Microsoft Advertising and Google Ads, you get to promote your business service, products, and brands across the web, whereas the other mediums of advertising come with a huge amount of entry cost, which makes them lag behind the bigger brands. Well! That’s quite a change. If we are still thinking of PPC trends over here, then the predictions will take palace in this manner, more companies like SMBs (small to mid-sized businesses) will receive access to new ad types, and that too at an affordable rate. Say for example, that your company can make experiments with connected TV, podcasts, and video Ads. Advantages of using experiments with these Ad Types:- It will help in targeting web users from all the stages of the buying funnel, right from awareness and consideration. It will help in evaluating how different ad formats like video and podcasts help in influencing the conversion rate. It will also help you to make your competitors stay behind who still follows the traditional marketing search ad campaigns. So if you’re looking to improve your returns, especially if you are into advertising, you should think about opting for this PPC trend. Branching out with PPC When the topic arises of POC advertising, you are not the only individual who is limited to the search engines like Bing or Google. You also have other options to extend to other platforms. You must think of an alternative platform if you want to drive success with PPC in the upcoming year. The platforms that you could choose for paid advertising are:- Facebook Twitter LinkedIn Instagram Pinterest Reddit Amazon And also some platforms which are exclusive for E-commerce businesses like Walmart Marketplace and Sears Marketplace. It does not mean that you can target other platforms if your e thinking of extending to other platforms in the new year. You need to understand your audience where they spend most of their time online, and on which platform and then use paid advertising to reach them. You should spend some time knowing where your audiences like to spend their time mostly and then examine your ads on those platforms to check the performance and whether the ad will work on that particular platform or not. Video Advertisements One of the biggest and most popular paid search trends that we will get to watch in the next year is the Vidoe Ads. Also, it is true that most people think that videos help them in making purchase decisions. Let’s have a look at some interesting statistics on video marketing:- Improvement in the amount conversion rates by adding video is 86%. Time spent by the users on pages with videos is 88%. The increase in brand association after watching a video is 139%. About 80% of marketers who use videos to reach their audience believe in receiving a very good ROI. Almost 80% of people say that they switch between video and normal online searches when theta re reaching online about a product that they could buy. (The percentage values are not the exact value, it’s just an approximation for better understanding) Over the past few years, Google has helped in creating video ads through YouTube content. Machine learning will create dynamically three or four 6 seconds editable bumper ads for 90 seconds longer videos on YouTube and that too with the help of Bumper Machine. Along with all these, you can also check for portraying your ads on other video streaming platforms like Netflix or Amazon Prime Video. Now thinking of all these, don’t forget that social media adverting plays a big role in video ads. Most users watch videos on social media platforms, especially they watch videos from brands. Though it is said that Tiktok was one of the social media platforms that were found out used by most people in 2021. Absorbing video ads is one of the most important PPC trends in the upcoming year and you can also plan for the next year making it your marketing strategy. Concluding with a Final Advice For staying competitive with PPC, you need to check for the top trending in the PPC segment each year. With the above-mentioned PPC trends, you need a lot of optimisation that
Ad Copy Test and Tactics you can opt for
Online advertising is quite an expensive platform and within a couple of years it’s total spends will reach more than 500 billion USD. The reason is that it has a huge number of users all over the world. But opting for only an ad is not your only option, you have to optimise your ad campaign as well to outperform your competitors and to make sure you are spending the right amount. One of the best parts of optimizing your ads regularly is ad testing either through A/B Testing and ad rotation. Along with all these, another thing that we need to keep in mind is Ad Copy Testing. Let’s get a full breakdown about it through this blog. What is Copy Testing? Ad Copy Testing is a special field in marketing research which helps in determining the effectiveness of an advertiser based on the behavior, responses and feedback of the customer. Though copy testing is an important part of an ad campaign, within the past couple of decades, most of the marketers started neglecting thinking it outdated, costly and time taking. So Automated Copy Testing was introduced. What is Automated Copy Testing? The newer model of Copy Testing is Automated Copy Testing. Over here softwares is used to send variations to the public who are registered for giving feedback. You can reduce your time and cost by crowd sourcing your ad campaign test. Automated Copy Testing resolves datas for you with built-in modern analytics. A/B Testing – All you need to know A/B Testing or Split Testing is the process to test your ad campaign and to resolve its impacts and performance. It helps in understanding your audiences’ responses and helps you optimize the ad campaign that you will run in the future. It helps in making your ROI more. But it would be a great issue if we ignore the cost when we are opting for A/B Testing. How? One out of every 7 A/B Tests are successful. There are a lot of optimisers who are using A/B Testing fully and without proper utilization. Copy Testing can give you both qualitative and quantitative data but on the other hand A/B Testing gives you concrete data. But there is a drawback for an A/B Testing – it might give you untrustworthy data as well. How to get the most out of copy testing There are three ways from where you can understand that your AD Copy resting is giving you better results:- Target your copy Testing group in the similar way as you perform in your Ads. Make an appropriate query Make sure of actionable datas. Retrieve more from Copy Testing So now you got to know the impact of Ad copy Testing. It’s obvious that right now you might be getting the appropriate insights by asking the appropriate and proper questions. Like any other Digital Marketing strategies, Copy Testing can be useless and expensive if not done properly. But if you perform it well, you will not only save hundreds and thousands of dollars, but you can also get very good results from your Ads.
Content Marketing Mistakes to Avoid
We cannot deny the fact that Content Marketing is one of the most effective forms of business. It can help you generate more and more leads than traditional marketing or any other form of Marketing. It is useful for B2C business but most B2B businesses also opt for Content Marketing. Now that time has gone where you can offer your products or service to the public. Through a series of contents, you need to expand your brand experience that will focus on your expertise in the benefits or niche of your products. So through this article, let’s have a look at the type of mistakes we often create in our contents and how we can avoid them. Creation of Generic Contents without giving the Point of View of the Brand Most of the marketers achieve success by writing unique and original content as one of the main formats. Some factors that we need to know while creating the contents are:- Proper use of the SEO tactics Get to know your target audiences Creation of a unique plan and format Email marketing Analytics research and study It isn’t anything that matters that these steps will be useful but as a sense of basic marketing, you need to think of different audiences. If your audiences come to your website blog to fulfill their queries, hope they don’t want to see the same old content. They require a particular point of view that will be new and will create expansion in their knowledge. They will attend more to your content if they find your content, like say blogs and videos more unique and useful. What you can do is you can experience as a brand and give lessons about your experience in your business. Your concept might be similar to some brands but we are sure that as an independent business all experiences are different and everyone has the knowledge to clear the doubts of the public audience. Keep your Contents in a Single Format You have endless format contents that you can utilise in social media, so why should you stick to a single format? We value other written content and the effectiveness of the blogs if we are going through the previous tips hand in hand. Apart from this, you should be open to endless formats of contents that would be popular and well as effective. You can take advantage of the following to do the same: Infographics To elaborate on a complicated topic in a single image, an infographic is an appropriate form for the same. In this way, you can use an infographic in a blog to explain the content in it, because an image can help you summarise an entire content or blog. Infographics have huge contributions and advantages in Content Marketing. Video Contents In the present times, YouTube and even TikTok are used as search engines. Therefore you might have a chance to lose a huge number of audiences if you don’t go for audio-visual content and create it. Video content is also effective because it saves the time as well as the effort of a marketer to create a page of a blog article. Besides a video is much more engaging than an article because you are visualising the products or services rather than reading it for a long. The only thing that we should keep in mind is that the videos do not need to be a much longer duration. It should be between 15 seconds to 1 hour, and videos of these kinds of durations have achieved much popularity on the above-mentioned platforms. When you are creating these types of content, you should think of watching it till the end and for that, you need to have the idea to make a hook in the first few seconds. Podcasts Within traditional platforms like YouTube, podcasts gained much popularity and also in the audio applications Spotify and Apple Podcasts. The utility of this format is to present with both audio and video. According to a recent study, it showed that many web users bought products by listening to podcasts. Comedy podcasts are one of the most common and popular types of podcasts but you can also create one for your business. How hard or particular or sector could it be, you will get an audience for sure. Podcasts appeal consists of allowing experts on specific topics so they can deliver their opinion freely on important topics and issues, and it will be a lot easier if you have a fanbase, then if you have a chance to receive a wider audience. One important thing about podcasts is that reuse old content and which will allow you to take greater advantage of the marketing pieces which will cost you much effort to produce. In this way, a blog is becoming a video that will extend an explanation or news of interest can be atopic of debate in a podcast. Did you think of Proofreading? One of the most important things that most marketers forget to do is to Proofread. If the copywriters have all the responsibility of writing and structuring the contents and the posts for your social media, it doesn’t mean that theta re not humans to make mistakes. They might make errors while typing fast, say for example they might write they’re instead of their and vice-versa which will change the meaning of the particular line. To avoid these kinds of mistakes they can use some tools like Grammarly, which will help them correct their errors properly and bring restructure and rewrite their writing if they go for the paid version. So it is important to have the proofreader examine the content before any post so that he can detect the errors properly in a calmer mind and makes sure that your contents will help you reach the appropriate audiences in an excellent condition. Not updating old content Do you know what evergreen content is? Well, they are simply pieces of information
What is a Funnel in Digital Marketing and How to Create one?
What is a Digital Marketing Funnel? If you want to succeed in your online business, then you need to create your online marketing funnel at this very moment. The step that a user takes to move from being an online explorer or a researcher to a full-fledged customer is regarded as a Digital Marketing funnel. The main goal of a Digital m/arketing funnel is to shoot qualified traffic to the top and optimise them with the help of content marketing and other scaffolding forms, to ultimately convert them into potential customers. So in all a Digital Marketing funnel is a strategic and visual representation of the steps taken by a customer in a whole path of journey, right from realising their issues, till they are converted into potential buyer or customers. Marketers all over the world have granted these steps widely and they are using them now so that in their marketing actions, they can gain huge success. If you want to achieve success in your marketing campaign, then you are recommended fully your marketing actions to better segments, which are based on the messages and the ads that you were doing your best to putting it forward to your audiences. Why do you Need a Digital Marketing Funnel? Most marketers suffer a huge loss in a paid campaign, especially in social media marketing. On the other hand, many of them gain a very good ROI (Return on Investment). Do you know why? It is because until and unless you have a healthy foundation, you cannot gain better results by recklessly throwing money and distributing the budgets simply on paid ads. The firms who are investing in marketing actions need to have a positive and proper ROI, by knowing themselves properly and what they need to do. You can achieve many opportunities at the platform and time that you prefer by helping attract your brand messages to your potential customers and conversing with them directly. All these are because of the Digital marketing funnel as it helps you to make you understand your target audiences. After you have known your audience, you can make your content personalised easily on the stage of the customer in their journey. There is no doubt that personalisation is loved by all. Enhancing personalisation can be helped by a proper Digital marketing Funnel where you can do copywriting and create your content easily focusing on your audience. When you are throwing your budget into various Digital marketing channels, it is for sure that you will receive a very good ROI for every penny spent by you. How to Create a Digital Marketing Funnel and that too a Successful one Here are some steps to create an effective and successful digital marketing channel. Define Your Audience When your e creating your Digital marketing channel, the first thing that you need to keep in mind is that you have to define your audience. You need to know your customers and their needs and demands, and how well you can fulfill all these things and serve their purpose or desire. You can create your customer profiles once you get to know the target market and it will help you to make the targeted messages and content which will cope with them. To determine the best channels and the content type to reach to you, you can use this information to use them reach you. Research your Competition So now you know your target customers and have a proper idea about your offerings to them, now it’s time to research the competitors around you. What are your competitors doing that is both working and not working and what different can you perform to differ from your competitors’ work all you have to think about. The main thing that you have to do is to learn and tweak your funnel so that it can be an effective one. You should use your competitors’ works as inspiration and you should not blindly copy their works. You simply don’t need to reinvent it, you simply have to make it much better. Set your Goals an Achievable one Now that you have n idea about digital marketing funnels, and now it’s time to set some achievable goals. So the goals that should be set should be based on the activities of both you and your customers, like signing a newsletter, buying products, downloading white apter, and many more. Once you set your goals, you need to make a plan of action that will help you to achieve them. All these plans should include all the steps that are required right from the begging to the end, right from creating unique and relevant content to convincing your users to click through your websites. It is also very important to create a proper timeline to create each of the steps so that you won’t be in problem. Content Strategy creation to Solve the Query of your Customers So now you got to know the different stages of a digital marketing funnel. Now it is time to make a content strategy to convert your leads to your customers. That means you have to create content that is relevant and useful for your target audiences at each stage of the Digital Marketing funnel. In the stage of awareness, your main aim is to capture your customers’ attention and make them introduce to your service or products. Nest is the purchase stage where your main aim is to make your potential customers make convinced in buying your products or services. That means you need to create contents which are effective and inspires confidence. You can perform this by creating product demos, testimonials, pricing pages, webinars, etc. Design your Website which will Convert Now you have a good idea for creating a proper and effective Digital marketing funnel. Now it’s time to design a website. You must keep in mind that the main aim of your website is converting your visitors into your leads, so you also have
What is an Ecommerce Conversion Rate and How to Increase it?
What is an E-commerce Conversion rate? The percentage of visitors to an eCommerce or an online website who purchased items from your website is defined as an E-commerce Conversion Rate. For a very good conversion rate, we need to go for Conversion Rate Optimisation (CRO). It helps in the improvement of the shopping experience driving KPI (Key Performance Indicator) specifically, which is usually sales. CRO can be conducted on category pages, landing pages, or maybe in any other customer’s touch point. This blog will also guide you to increase your E-commerce Conversion Rate. Calculation of E-commerce Conversion rate The E-commerce Conversion Rate is calculated by diving the no. of conversions by the total no. of visitors in a particular period. For Example, if the total number of visitors to a website is 5000 and the no. of conversions is 50, then it will be calculated as: (50/5000) x 100 = 1% Therefore, the Conversion Rate of the website is 1%. Before you proceed to increase your conversion rates, one thing you need to know is the current activities of your current website visitors, so that you can build up a standard E-commerce Conversion Rate and that too for your online store. What is a Good Ecommerce Conversion Rate? The average value of an E-commerce Conversion Rate is 2.5 to 3%. Despite doing everything, still, your expected E-commerce Conversion Rate will be 2 to 3%. The baseline goal for your online store is a 3% Conversion Rate. As soon as you reach that value, you can move forward to an advanced tactic of E-commerce Conversion Rate. Additional Metrics to Measure E-commerce Conversion Rate are:- Bounce Rate Exit Rate CTR or Click Through Rate Average Session Duration Average Page Depth Tools that can help to improve E-commerce Conversion Rate:- HotJar Quantcast Measure Google Analytics Various Ways to Increase your E-commerce Conversion Rate 1. Using High-Quality Images or Videos on the Product Pages If you have an E-commerce website, just imagine what would you like to have a look at in one such online store if you were a customer. If you are going to a local shop and buying something, you get to touch it and see every aspect of it, but in an online store, you can’t. So you have to give a detailed description of your products on the product page. Alongwith that, you should also provide a detailed image and a video, so that the customer gets a clear idea of what product you are offering. Using high-quality videos and images can help the users get a better visualisation of their interested products and with the help of this, you might get a chance to get a very good E-commerce Conversion Rate 2. The Offering of Free Shipping Most online shoppers have grown familiar with Amazon so they always expect certain standards. In the current market, especially in the online market, free shipping is necessary. If your online store does not allow free shipping, then your customer will neglect your E-commerce website and look for others. 3. Live Chat Software and Chatbots A customer might have a query regarding any product. Say for example, if you have an online store for gym equipment, then your customers might have queries related to it like whether there is any warranty and serving of the machines or equipment. So to answer their queries, you can live chat support software and chatbots so that you can have better interaction with your customers. Both of them are alternative options. In the case of chatbots, you have a human element which is replaced with chatbots of live chats. However, if a company opt for both option, especially if it interacts with a customer through chatbots even if during an off-hour, then it has a chance to get a very good response in getting better E-commerce Conversion Rate. 4. Set a Competitive Price If you’re selling products that most of the online stores similar to yours sell, then you need to keep your price of the product either within the average price of those websites or a bit less. Make sure that you adjust your prices in a frequent manner to test your customer’s reaction and the palpitation of the same. Your imagery and marketing quality will have a great influence on the price that someone is willing to pay. Market your products and your brands to appropriate customers with re right imagery and proper essgaing, you will surely get a very good amount of revenue. 5. Always Show Comments from the Shopping Cart If a customer can’t get a shopping cart, then they won’t be able to check out. One thing that you should always keep in mind that to display a shopping cart icon on your online shopping website. It will link to the page where a customer has selected the product(s) to buy. After entering an item in the cart, it helps the customer to check out the product(s) that they are ordering before making the final order and selecting the delivery option. Final Wrap Up As soon as COVID-19 emerged, most people started ordering various items online whether it is foods, medicines, or household items. As online shopping becomes a driving force to an extreme level, and too within retail and E-Commerce businesses. Having a successfully optimised website is condemning for both long and short-term business success. Boosting E-commerce Conversion Rate or opting for CRO is the main priority for every business because this, encourages the customers to do the sot important thing for you as well as them and that is buying your products.