The lines between technology and humans are getting diminished day by day. The reason is that the world is growing fast in terms of trade, geopolitics, economic growth, etc., and the Fourth Industrial Revolution (4IR) is growing fast as well. India might have missed the first and second industrial revolutions and made its best effort in the third one, but at present, they are close to the 4IR. From manufacturers to consumers, the Government of India has fought in a phenomenal manner to empower the country digitally, in the technology sector, increasing the connectivity of the internet and making it available at an affordable rate for the people of India.
And why shouldn’t it? India has the most number of smartphone users than any other country in the world. They are one of the fast-growing markets in terms of internet subscribers and digital consumers. Digital India has a plan to improve the development of every citizen of the country.
Through this blog, you can have a brief idea of how you can prepare your business for the Digital India Revolution.
Start by making a user-friendly website
No matter how small your business is, you should invest in making a good website. It should have the basic details about your business, plus it needs to be visually attractive. You can hire a reliable and trustworthy web design or Digital marketing company, but you should not get indulged in the process. It is because your inputs can help in realising your goals in optimal manner bedside being faster.
While keeping your aesthetic levels higher, you should always keep in mind that your website should not only look good but it is a user-friendly website also with proper graphics and colour schemes. It should have responsive webpages with tabs and links that are reachable and user-friendliness can help in reaching potential audiences.
Create a Strong Presence on Social Media
You also need to utilise social media platforms to market your business effectively. It is easy as well efficient. There are many social media websites and (mobile) applications like Facebook, Instagram, LinkedIn Twitter, and many more, where you can create your business profiles. You not only have to create a profile on all or anyone of the pages, but you have to post content on them and update them in a periodical manner. A good Digital Advertising or Digital marketing agency can help in managing your profiles and making optimised posts through graphic images and creative writing.
Simple posts and transparent advertisements cannot help to obtain visitors to your profiles. Attractive and valuable contents with nice images and videos will help you to receive engagements through your audiences.
Make sure your Brand is in the Good Books of Google
When you are building your brand, you need to keep in mind that you receive less penalization by Google algorithms and negative SEO attacks. Credibilities are signified by the brands which help in the search results of Google and thus it makes the users find more reliable information.
Optimising your content according to Google guidelines is the main plus point for your business. You need to develop a secure and well-coded professional website. Make sure you put your relevant information like contact details, address, and email address on the website so that your potential customers can reach you. You should also keep in mind that the blog content is SEO optimised without keyword stuffing, or else, you can have a chance to get penalised by Google.
If you make an excellent brand with the right social media presence, Google by itself will help you to boost your search engine rankings to a high level and also provide you a great advantage from your competitors.
Investing in the Media Content which is Rich
Rich Media Content is coming up in Digital Content Marketing. Rich media offers you various ways of involving your end users and attracting them to your brand and obtaining strong user responses.
It can be created using various ways. The media that is being posted on social media, can be made more interactive or with more call-to-action so that it can reach the potential audience. Or you can also offer any other interactive ways to promote high-quality information over social media. Rich media can help in creating a great relationship with the user.
You can invest in rich media content of good quality – an impressive or compelling video or multimedia or video ads. Static ads do not help much as they are mainly ignored. Rich media contents are more effective than static ones.
So without much hesitation, you can invest your money in rich media content to market your business properly and receive more yields from your business.
Digital India is all set to provide more business opportunities. India is at the edge of becoming an important part of the world economy and aiming hard to attain global leadership. So this is the appropriate time to join the Digital Revolution.