What Exactly Is E-A-T & Why Does It Matter to Google?

About this Article

Do you have all you need for your SEO to rank well? Has the performance of your website been unexpectedly poor? It’s time for you to implement Google’s search algorithm E-A-T if the answer to the questions is yes because, as they say, “You are what you E-A-T.”


What does E-A-T stand for?

Google developed this idea in 2014, however it gained attention once more in late 2018. Expertise, Authoritativeness, and Trustworthiness are abbreviated as E-A-T.

  • Expertise

Your website should highlight the knowledge you possess, mainly if your primary subject matter affects someone’s wealth and health. If the website is a comical, individualistic, or gossiping website, it is less important. Establish trust with your users, add value to your core content, and attract a better audience by demonstrating your understanding of a subject or by appointing an expert to write on a topic similar to his genre.

  • Authoritativeness

In a blog or discussion in a forum or community, you need to demonstrate your authority. This can be accomplished by mentioning the author’s qualifications, including his name, occupation, biography, and most significantly, experience.

  • Trustworthiness

In the end, this should be the core function of your website. Through the authenticity of your material, your users should be able to put their faith in you and your goals. The trust factor is particularly crucial when it comes to eCommerce websites because customers are asked to disclose their bank information and are frequently found to be hesitant to take any action. It is crucial that your website’s visitors feel secure when accessing the content there.


Why is E-A-T so crucial to the content of your website?

You may be asking why being an authority, having trust, and being an expert are crucial in any case for the search engine performance of the website after reading this quick introduction. E-A-T is one of the top three factors that Google takes into account when evaluating the quality of a page. When grading a page or website, quality raters consider how it adds value to the user’s life and whether the content is worth their comfort and that of other users. Therefore, if a web page’s content is welcoming, informed, and worthwhile of sharing, it will undoubtedly secure a high degree of E-A-T and consequently improve the page ranks.


What Connection does it (E-A-T) have to YMYL pages?

The YMYL (Your Money or Your Life) pages are closely examined by Google because they have a significant impact on the visitors to your page. Pages that offer advice on finances, health, or the law are referred to as YMYL pages. In general, the YMYL page refers to any web content that influences a user positively or badly and indirectly affects that user’s health, wealth, or happiness. Simplifying even further, for instance:

  1. An eCommerce page requesting bank information
  2. A medical website that provides information about a rare condition
  3. A financial website offering legal counsel or information on financial products

As a result, YMYL pages with high rankings will have a lot of E-A-T. This is because your material meets user needs that advance E-A-T’s objectives. As a result, websites that effortlessly follow this win the game according to Google’s algorithm.

Final Wrap Up

By creating accurate, practical, and interesting information, you are the only one who can make your page or website as valuable as it possibly can be. All of this becomes necessary if your website or page meets the criteria for the YMYL pages, and you should make an effort to comply with Google’s specifications.

Google will give your page low-quality ratings if it determines that your content does not meet the E-A-T criterion. Therefore, if your content doesn’t demonstrate your expertise, authority, or reliability, it might be mistaken for being of low quality.

As a content creator, it’s important to recognise that your work must satisfy both your users’ expectations and the needs of the quality raters. When both sides are satisfied, Google is satisfied too!

Last but not least, applying E-A-T correctly each and every time will improve the quality of your material overall and add value to the lives of your users. Google obviously wants you to do that!

Empowering Growth: Transforming Businesses Online

Connect with Us: Let's Discuss Your Digital Journey Together!

Request Call-back