There are many strategies for boosting site traffic, but some are more effective than others.
Popular blogs can be used to learn from what they are doing well and gain insight into various approaches or strategies you can use for your content strategy.
Let’s take a look at some insights of some popular websites and brands so that we can get to know various ways to increase website traffic.
First, get the Story
Business Insider is one of the financial, media, and technology blogs with the quickest growth is called.
There is little doubt that there is some valuable information to learn from its content strategy given that it has over 49 million visitors each month to its website.
The main lessons to be learned from this effective website include:
Making Excellent Digital Content Quickly
The news website was ahead of its time because it started off by focusing solely on digital content. It had neither printed material nor broadcasted or distributed content.
They were ahead of the curve because they anticipated where their target audience would go.
The requirement to produce digital material is now obvious. So what distinguishes their current content strategy from others?
Seasonableness
Every time, Business Insider is the first to learn the details. They continually pursue leads, remain on top of breaking news, and swiftly update their pieces with fresh information.
They do well because they don’t provide evergreen content. Instead, they want to break the news first, grab the first clicks, and spread hot material as rapidly as possible.
This implies that by producing timely material and disseminating it across the appropriate platforms, you too may have an ongoing content strategy.
Even if having evergreen content is great, there are some benefits to producing new, “trending” material.
This is so that visitors can find information relevant to current events as well as answers to long-standing questions.
Establish a Purposeful Publish
Huffington Post, or HuffPost, the site that bears Arianna Huffington’s name, was never intended to be a company. However, the website soon rose in the rankings to become one of the most well-known blogs in the world after it launched in 2005.
A huge success in terms of web traffic and reputation, The Huffington Post now receives thousands of daily visitors and is well-known for its political blogs.
What then contributed to Huffington Post’s traffic success? They publish with a goal and a purpose in mind.
In order to educate the public about important international issues, The Huffington Post first began as a political news website. The originator created it in direct opposition to the corporate-run, profit-driven news websites. People connected with this.
Unbiased news reports and opinion pieces from both sides of the political spectrum were finally available on a website. It satisfied the public’s need for open, unfiltered political discourse.
Avoid Doing Burnouts
The Huffington Post’s decision to put business before cause serves as a kind of cautionary tale. If you lose sight of the value you want to give your audience, burnout is unavoidable.
This was demonstrated by Huffington’s website, which swiftly outgrew her original expectations. It turned into an unmanageable business.
Many content creators get into this predicament.
They produce material with an emphasis on click prices, conversion rates, and keywords. But regrettably, they overlook the fact that traffic and conversions are frequently inversely correlated with how much their audience is interested in the content.
Ask yourself the following questions before creating content:
- Have I asked my audience directly what they are interested in reading?
- Do I understand their needs, wants, anxieties, and pain points?
- Do I actually have the evidence to back this up, or am I just thinking that’s what they want?
- What is the main goal of this information?
- What do I hope to accomplish with this information in the end?
- What do I want readers to do after reading this content?
Avoid deviating too much from the goal of your material. You’ll get some of the ways thereby concentrating on getting Google’s approval or optimising for clicks, but it won’t be enough to maintain people’s interest in and engagement with your content.
Draw in Reputable Sources
TMZ is the drama queen of Hollywood news and Business Insider is the king of global news.
The biggest stories in entertainment and celebrity rumours are first reported by TMZ.
Though there is not much information about the traffic statistics or strategy of TMZ, a little investigation exposes a key to their success.
Their Main Secrets are their Tipsters
I was interested to know where TMZ got its authors because I produce material and write (and how the juiciest stories are found by them).
They only revealed on their website that they employ a small number of “field reporters” and “researchers.” But who alerts them to the latest celebrity rumours, I pondered?
The answer, I learned, is “tipsters,” which are their “on-the-ground” employees. people that look deep for inside information.
These individuals don’t directly work with TMZ but are compensated to provide the magazine with specialised knowledge or confidential information. They generally get paid or gain a reputation as a result.
Unsurprisingly, the idea of “tipsters” sounds a lot like another form of content strategy: expert-generated content. A low-cost, reliable content development methodology built on incentives has been developed by TMZ. You too can follow suit.
Content Created by Experts
Expert interviews, roundup posts, webinars, podcasts, guest blogs, and video content are some examples of this type of material.
The goal is to encourage subject matter experts to produce content for your website, alert you to fresh content concepts, and then encourage them to share your material with their audiences.
By asking professionals to write content for you or take part in a piece of content you are producing, you may take advantage of this method for your website.
Allow visitors to submit guest blogs, videos, exclusive interviews, or expert quotes to your website. This will enable you to produce more content and reach a wider audience.
Additionally, a modest ego boost might have a big impact.
Establishment of Editorial Guidelines
A great illustration of creating editorial standards is Treehugger.
They constructed a basis for research with the framework creator Graham Hill and their expanding team created, making it simpler for their customers to swiftly access the knowledge they require.
Standard operating procedures (SOP) can assist brands in avoiding the challenges mentioned above and streamlining the editorial process.
Businesses can publish blogs effectively and quickly in this way.
Utilize Interactivity
You’ve probably taken a Buzzfeed quiz or read one of their interesting pieces if you participate in social media.
The volume of interaction they experience with their content, either social media comments or responses on their website is unmatched.
They are a great illustration of how to give readers and customers an engaging experience. You may have an inclusive and enjoyable experience by visiting their website.
They also give users the option to rate stories with comparable themes like “LOL” and “Win.” This gives readers the impression that they are interacting with a similar group of people.
From Buzzfeed, we can learn. For instance, adding an interactive feature to a blog can foster a sense of community.
You may achieve this by arranging your data appropriately and providing spaces for readers to ask or leave comments on your blog postings.
Final Wrap Up
Understanding the factors that contribute to successful blogs will help you come up with ideas for how to make your blogs better.
By incorporating these tips into your blogs, you may attract a regular flow of readers who are ready to read what you write.