How to Update Old Content for SEO
If you are writing a blog then sometimes you think that you have written a masterpiece like Macbeth. But to make it a masterpiece there are also various processes that you need to follow because blogs are evergreen and timely content. Pop culture events, Blogs, and news contents are focused in case of timely content. On the other hand, evergreen content provides value for a long period of time and remains pertinent. Updating old content is a rare thing to do because with the passage of time, it’s old news and its relevancy got expired. But reviving old and evergreen content could be of much use. Website traffic comes from backlinks and it takes time for an old content to obtain backlinks, i.e., since an old content has become backdated so it ahs less likely to acquire and receive new backlinks. If you update your old contents, then it will help to keep the backlinks that you already had, plus you can also have new backlinks by strengthening the authority and value to your content with new and fresh information. Updating or reviving an old content is not a simple and one-time job. Let’s take a tour through this article about how can you update your contents and what other benefits you can get from it. How can you Update your Old Blog Posts? Here are some steps that you need to keep in mind while updating your old blog contents:- Targeting New Keywords Do you know how old is your blog? If it depends on the initial public date then are two things that might be true: i) Your were targeting keywords based on search volume and keyword difficulty. ii) You couldn’t apply proper keywords without proper knowledge of SEO. Search volumes helps in indicating how many web users are using that keyword or search terms while entering it into the search engines. This is referred to as mainly as MSV (Monthly Search Volume) and how much traffic is there is predicted. Search volumes are evaluated using keyword difficulty – it is a measure to indicate that how a keyword is difficult to rank on the first page of the SERP. But niether keyword difficulty nor search volumes can help you determining your target keywords. If search volume is related to how many people are searching for that particular target keyword, then high scratch volume is more keywords and it is affected by keyword difficulty directly. So, the best option for you is to opt for both. You can also utilsie tools like Google Keyword Planner or Ahrefs Keyword Explorer. Keyword research is a very important part of SEO. However, you also have to go for the other On-Page activities to improve the ranking of your contents. Updating the On-Page SEO Implementing and updating your old SEO strategy on an old content requires to fulfill some key areas: SEO Title Tag The first thing that we all see in the SERP is the clickable headings which leads us to webpage and it is called a Title tag. You can upadte this title tag to refelct any new targetted keywords. Meta Descritpion It consist of long texts of description present right beneath the title tag. You can also include your targeted keywords so that the web users can find the purpose of your blog. A good and attractive meta description can make your users either click to your content or else they will look for another website result. Title of the Article Most of the bloggers doesn’t realise sometimes that the SEO title tag and the article title doesn’t need to be same. The title tag appears on the SERPs, wheras the article title shows on the destination page. You need to update the article title with new targeted keywords as well. Subheadings Subheadings are an outline of your content. Before reading your article, your audience will first check whether it is really worth reading or not. So you need to add your targeted keywords to the main header of your content. It will help to keep the relevance of your content and also help to receive a very good ranking. Updating the Body of the Content Updating the body of your content is another main factor that you need to go for. You should start by making rewrite to the introduction. After then you have to replace the old and outdated connect with the current information. You should also update the internal links as you update the old contents. Internal Links to New Contents An important process to boost SEO is to adding links to revive your old article content. Links can help in increasing the credibility of your post and can also help to get a good ranking in the SERPs. This can be done in two ways:- Look for broken links that takes web suer to 404 Error page. If they click a link which they find nothing over there it can lead to harassment and frustration to your audience and hence can lead to the diminishing the quality of your website. You have to either repair, remove or redirect any broken links You need to refresh the internal links. It helps you to keep your audience on your website for a longer period of time, improves SEO and boosts the quality of your content. You should add new links to your website as you update your contents. Adding and Optimising New Videos and Images High quality articles also comprise of high quality images. There are several benefits of placing high quality video and images to content:- Help in increasing the user time of your page. Help in getting more traffic Help in encouraging sharing on social media. I also helps your post to understand easily Here are some steps to revive your old blog posts with images:- Look for the appropriate image – You should look for the right images or videos for your article. If you have budget then you can go for a
SEO vs SMO: Which one to choose for your Business?
You have got a new good-looking and user-friendly website for your business. But it’s of no use. There is only one reason behind it – Nobody can see it and nobody can find it. If this is the main issue you are facing currently, then there is only one solution – opting for Search Engine Optimisation (SEO). In this method of Digital Marketing, SEO helps your website to rank on the first page of the search engine, Google. Along with this, you can also opt for another form of Digital Marketing and it is called SMO (Social Media Optimisation). In the case of SMO, it is a technique that is used to promote your business and brand awareness with the help of various social networking platforms like Facebook, Instagram, LinkedIn, Twitter, Tumblr, Pinterest, and lots more, and that too in an organic method. It is mostly used for local businesses mainly to reach the maximum number of reaches of users of the particular platform(s). Also, it refers to optimizing a website and its content to motivate the maximum number of users and share links to your website, social media, and other networking websites so that it can help in increasing online presence and website visibility. So in a way, both SEO and SMO help in driving traffic to a website. An Important Connection between SEO and SMO The optimized use of Social media is the SMO. It consists of RSS feeds, blogs, forums, videos, and websites such as Facebook and Twitter, that help in enhancing the reach of your business. The communities and groups that are on Social media, also help in generating traffic to your website and hence help in creating awareness about your business. SMO involves in sharing the content of the website on social media. An important part of SEO is SMO and there are a lot of similarities to it. SMO and SEO are both budget-friendly ways of expanding your business and creating publicity. However, there are a lot of differences between both. Difference between SEO and SMO SEO SMO Is are used to get your business gets visible in the Search Engine. Used for business marketing. Helps in driving and increasing traffic to your website. Helps in long and strong support by connecting with your proposed customer. It is done by creating changes in the meta descriptions the title tags of the HTML code, and also by selecting the right keyword. It is used to spread awareness and information about your business and its products or service by sharing posts consisting of texts, images or videos, tags, and many more on Social Networking websites and applications. It focuses on the contents which are readable by the search engine crawlers. It focuses on the contents which are only readable by humans. It does not help to connect you with your potential customers. It is customer friendly, one can connect to the customers through SMO and even get feedback and information from them. It is a time taking method. In the case of showing results, it is a concrete and quick method. It can be done without relying on strong profiles and networking. It depends on strong networking and profiles. With trusted domains, SEO is very effective and it has got a positive effect on all the pages including the new ones. With new submissions, it helps in keeping the flow of traffic. Why do you Require to apply both SEO and SMO for your Business? Both SMO and SEO are interlinked to one. Webpages and web links that are shared on Social media and liked help in receiving a great amount of traffic to that website and hence gain good ranks in the search engine. Every like on that share is similar to a vote and hence it helps in the improvement of ranking. A new website or blog can draw visitors easily and that too with the help of SMO. The enduring effect of SEO rankings is possible through the early success of social media. So overall, both SEO and SMO can help in improving website ranking and increase website traffic and hence can improve acclamation and success to your website. The fusion of SEO and SMO is very necessary if you are running an online business that is too successful and wants to be more successful. To do the same you can strategize the effective use of SEO and SMO. Final Wrap-Up So now we come to know that the purpose of both SEO and SMO are a lot similar, ie., driving traffic to the website so that we can improve reliability, increase profitability, and brand building. However, the processes are quite distinctive. SEO uses the rules of a search engine to compel traffic or visitors to that particular website in such a way that the designs, codes, and keywords of the websites should be appropriate. To drive content to an important audience with the help of social networking websites and applications, is what is done in SMO. We should also keep in mind, a maximum number of people use social media mobile applications daily and a few petty users, especially during and after the COVID pandemic, have also become Social media celebrities with the help of applications like TikTok and Instagram. They also help in influencing the products of certain brands, so why not they would do the same for you?
Content Marketing Mistakes to Avoid
We cannot deny the fact that Content Marketing is one of the most effective forms of business. It can help you generate more and more leads than traditional marketing or any other form of Marketing. It is useful for B2C business but most B2B businesses also opt for Content Marketing. Now that time has gone where you can offer your products or service to the public. Through a series of contents, you need to expand your brand experience that will focus on your expertise in the benefits or niche of your products. So through this article, let’s have a look at the type of mistakes we often create in our contents and how we can avoid them. Creation of Generic Contents without giving the Point of View of the Brand Most of the marketers achieve success by writing unique and original content as one of the main formats. Some factors that we need to know while creating the contents are:- Proper use of the SEO tactics Get to know your target audiences Creation of a unique plan and format Email marketing Analytics research and study It isn’t anything that matters that these steps will be useful but as a sense of basic marketing, you need to think of different audiences. If your audiences come to your website blog to fulfill their queries, hope they don’t want to see the same old content. They require a particular point of view that will be new and will create expansion in their knowledge. They will attend more to your content if they find your content, like say blogs and videos more unique and useful. What you can do is you can experience as a brand and give lessons about your experience in your business. Your concept might be similar to some brands but we are sure that as an independent business all experiences are different and everyone has the knowledge to clear the doubts of the public audience. Keep your Contents in a Single Format You have endless format contents that you can utilise in social media, so why should you stick to a single format? We value other written content and the effectiveness of the blogs if we are going through the previous tips hand in hand. Apart from this, you should be open to endless formats of contents that would be popular and well as effective. You can take advantage of the following to do the same: Infographics To elaborate on a complicated topic in a single image, an infographic is an appropriate form for the same. In this way, you can use an infographic in a blog to explain the content in it, because an image can help you summarise an entire content or blog. Infographics have huge contributions and advantages in Content Marketing. Video Contents In the present times, YouTube and even TikTok are used as search engines. Therefore you might have a chance to lose a huge number of audiences if you don’t go for audio-visual content and create it. Video content is also effective because it saves the time as well as the effort of a marketer to create a page of a blog article. Besides a video is much more engaging than an article because you are visualising the products or services rather than reading it for a long. The only thing that we should keep in mind is that the videos do not need to be a much longer duration. It should be between 15 seconds to 1 hour, and videos of these kinds of durations have achieved much popularity on the above-mentioned platforms. When you are creating these types of content, you should think of watching it till the end and for that, you need to have the idea to make a hook in the first few seconds. Podcasts Within traditional platforms like YouTube, podcasts gained much popularity and also in the audio applications Spotify and Apple Podcasts. The utility of this format is to present with both audio and video. According to a recent study, it showed that many web users bought products by listening to podcasts. Comedy podcasts are one of the most common and popular types of podcasts but you can also create one for your business. How hard or particular or sector could it be, you will get an audience for sure. Podcasts appeal consists of allowing experts on specific topics so they can deliver their opinion freely on important topics and issues, and it will be a lot easier if you have a fanbase, then if you have a chance to receive a wider audience. One important thing about podcasts is that reuse old content and which will allow you to take greater advantage of the marketing pieces which will cost you much effort to produce. In this way, a blog is becoming a video that will extend an explanation or news of interest can be atopic of debate in a podcast. Did you think of Proofreading? One of the most important things that most marketers forget to do is to Proofread. If the copywriters have all the responsibility of writing and structuring the contents and the posts for your social media, it doesn’t mean that theta re not humans to make mistakes. They might make errors while typing fast, say for example they might write they’re instead of their and vice-versa which will change the meaning of the particular line. To avoid these kinds of mistakes they can use some tools like Grammarly, which will help them correct their errors properly and bring restructure and rewrite their writing if they go for the paid version. So it is important to have the proofreader examine the content before any post so that he can detect the errors properly in a calmer mind and makes sure that your contents will help you reach the appropriate audiences in an excellent condition. Not updating old content Do you know what evergreen content is? Well, they are simply pieces of information
What is a Funnel in Digital Marketing and How to Create one?
What is a Digital Marketing Funnel? If you want to succeed in your online business, then you need to create your online marketing funnel at this very moment. The step that a user takes to move from being an online explorer or a researcher to a full-fledged customer is regarded as a Digital Marketing funnel. The main goal of a Digital m/arketing funnel is to shoot qualified traffic to the top and optimise them with the help of content marketing and other scaffolding forms, to ultimately convert them into potential customers. So in all a Digital Marketing funnel is a strategic and visual representation of the steps taken by a customer in a whole path of journey, right from realising their issues, till they are converted into potential buyer or customers. Marketers all over the world have granted these steps widely and they are using them now so that in their marketing actions, they can gain huge success. If you want to achieve success in your marketing campaign, then you are recommended fully your marketing actions to better segments, which are based on the messages and the ads that you were doing your best to putting it forward to your audiences. Why do you Need a Digital Marketing Funnel? Most marketers suffer a huge loss in a paid campaign, especially in social media marketing. On the other hand, many of them gain a very good ROI (Return on Investment). Do you know why? It is because until and unless you have a healthy foundation, you cannot gain better results by recklessly throwing money and distributing the budgets simply on paid ads. The firms who are investing in marketing actions need to have a positive and proper ROI, by knowing themselves properly and what they need to do. You can achieve many opportunities at the platform and time that you prefer by helping attract your brand messages to your potential customers and conversing with them directly. All these are because of the Digital marketing funnel as it helps you to make you understand your target audiences. After you have known your audience, you can make your content personalised easily on the stage of the customer in their journey. There is no doubt that personalisation is loved by all. Enhancing personalisation can be helped by a proper Digital marketing Funnel where you can do copywriting and create your content easily focusing on your audience. When you are throwing your budget into various Digital marketing channels, it is for sure that you will receive a very good ROI for every penny spent by you. How to Create a Digital Marketing Funnel and that too a Successful one Here are some steps to create an effective and successful digital marketing channel. Define Your Audience When your e creating your Digital marketing channel, the first thing that you need to keep in mind is that you have to define your audience. You need to know your customers and their needs and demands, and how well you can fulfill all these things and serve their purpose or desire. You can create your customer profiles once you get to know the target market and it will help you to make the targeted messages and content which will cope with them. To determine the best channels and the content type to reach to you, you can use this information to use them reach you. Research your Competition So now you know your target customers and have a proper idea about your offerings to them, now it’s time to research the competitors around you. What are your competitors doing that is both working and not working and what different can you perform to differ from your competitors’ work all you have to think about. The main thing that you have to do is to learn and tweak your funnel so that it can be an effective one. You should use your competitors’ works as inspiration and you should not blindly copy their works. You simply don’t need to reinvent it, you simply have to make it much better. Set your Goals an Achievable one Now that you have n idea about digital marketing funnels, and now it’s time to set some achievable goals. So the goals that should be set should be based on the activities of both you and your customers, like signing a newsletter, buying products, downloading white apter, and many more. Once you set your goals, you need to make a plan of action that will help you to achieve them. All these plans should include all the steps that are required right from the begging to the end, right from creating unique and relevant content to convincing your users to click through your websites. It is also very important to create a proper timeline to create each of the steps so that you won’t be in problem. Content Strategy creation to Solve the Query of your Customers So now you got to know the different stages of a digital marketing funnel. Now it is time to make a content strategy to convert your leads to your customers. That means you have to create content that is relevant and useful for your target audiences at each stage of the Digital Marketing funnel. In the stage of awareness, your main aim is to capture your customers’ attention and make them introduce to your service or products. Nest is the purchase stage where your main aim is to make your potential customers make convinced in buying your products or services. That means you need to create contents which are effective and inspires confidence. You can perform this by creating product demos, testimonials, pricing pages, webinars, etc. Design your Website which will Convert Now you have a good idea for creating a proper and effective Digital marketing funnel. Now it’s time to design a website. You must keep in mind that the main aim of your website is converting your visitors into your leads, so you also have
Top Digital Marketing Trends of 2022
Each and every year, the Digital Marketing platform is getting more advanced and complicated. With the emergence of the fundamentals like SEO, PPC, UX, and branding, marketers are dodging from one social channel to another. After the COVID pandemic in 2020, all these have proliferated. According to the definition of the experts, Digital Marketing is the promotion of products or services through the digital medium with a few versatile and modern tools. A few o the Digital Marketing trends in 2022, if used efficiently can be of great advantage. Here are some of the Digital Marketing tools that we witnessed. Influencer Marketing The practice of using the goodwill and image of an influencer to advertise and promote a product or service is called Influencer Marketing. An Influencer can be a single individual or a group that has a huge fan following. Reasons why influencer marketing has gained value in the current business scenario: Audience Persuasion – The fanbase of influencers is loyal, i.e., they can convince their audience quickly. There are various brands that prefer Influencer Marketing to attract more audiences to their products or services. Trust Gain – Influencers promote a product or service through social media platforms. Hence, most brands opt for Influencer Marketing for this reason so that they can boost their brand awareness through social media presence. Support of Content Strategy – Influencer marketing is an appropriate form to fill the gap in content marketing. Artificial Intelligence (AI) AI is the development of computer systems that perform similar functions or a kind of replica of the human brain. AIs can be useful to businesses because they can scale or measure the needs and demands of a customer. Along with that, it can search for the buying behaviors and patterns of the customers, monitor them, and will create a solution to create a meeting strategy. Additionally, AI applications like deep learning, and machine learning and be used for various activities related to customer and marketing. It includes monitoring ads, content creation, interacting with the customers, and promoting the products. Thus, AI is a blessing for companies in this Digital marketing trend. Video Marketing Recently in the past few years, social media platforms have offered businesses the promotion of their products and services. Video Marketing is one of the most popular Digital Marketing tools and it is popular for those businesses especially those who are trying to increase the base of their customers. According to Digital marketing experts, video content star much more attractive and engaging than any other content. Due to this reason, many brands are opting for creating fascinating and content-rich videos to display and promote their products or services. Similarly, the social media platforms – Facebook, Instagram, LinkedIn, Twitter, and a few others have also blended short-form content into their algorithms. In this way theta re helping the brands to multiply their target audiences. So to increase their customer base, brands can prefer video marketing as their promotional strategy. Content Marketing Content Marketing has been a part of Digital Marketing for a long time. In 2022, Digital marketers are embracing content with proper clarity and uniqueness as well as relevance. Companies, especially through their business websites create content for customers’ engagement and visibility. Along with this there are many other reasons which are as follows:- More and More Website Traffic – Most people visit a business website due to the type of content the company exhibit. Though there is less chance for people to explore the products and services. High Ranking on the Search Engine – Website traffic and the search engines like Google have a direct correlation. So in that case, an increase in the website traffic can lead to a high rank in the search engine, further leading to customer engagement and interaction through the website. Increase In Customer Engagement And Interaction – Contents can help in the interaction between a brand and a customer. Additionally, it can also help in increasing customer engagement and interaction. Social Media Shopping The progress of social media platforms has helped businesses to promote and sell their goods and not only that it has helped to interact with their audience effectively. The combination of social media and E-commerce has helped the customers as well as the company as an online marketplace for them. This is a popular social media trend that cut off many businesses. Not only that, it is a very good and effective option for your customers that their products are available while you are engaging with them. So now we come to know the different kinds of trends we got to see in 2022. Now it is up to us to grow our businesses to make a new trend. The year 2023, is almost near. Let’s see if we can get to see some new trends in the Digital Marketing sector in the new year.
Benefits of SEO (Search Engine Optimization)
There are many aspects to creating an effective online marketing strategy. One of the key components to SEO for Small Business is proper online marketing. Without being properly optimized, a website faces the risk of never being found in search engine results pages (SERPS) and never seeing any sales. To remind you why SEO is still a crucial part of the online marketing formula, here are five top benefits that your small business website can obtain by utilizing a well-formed SEO strategy. INCREASED TRAFFIC FOR YOUR BUSINESS When a thorough search engine optimization strategy is put in place on your website, it creates a specific plan for every page. This results in pages that are optimized for Google’s crawlers and gives them the information that they need to feed the algorithm that determines rankings. This is done by optimizing individual title pages and producing content that is relevant to specific keywords and keyword phrases. When all of that occurs, top positions are given to your pages in the SERPS. Make sure to read my post about writing copy for search engine optimization. That results in an influx of increased traffic to your website and a higher chance of targeting not just impressions but clicks from customers who are interested in your specific products or services. If you include that with the creation of a killer website and well-planned site architecture, you have a recipe for better traction in your niche. Whether your business is in San Diego, or anywhere else a quality website is key. Keeping up with competition Just Keeping up with competition may be okay for some businesses, but you have a great advantage to increase sales and pass by rivals by incorporating a few tactics from SEO. Search engine optimization provides you with the ability to check out the competition and see which keywords they are using to drive traffic. 57% of customers say they won’t recommend a business with a poorly designed mobile site and 40 percent have turned to a competitor’s site after a bad experience. (Source: Google) This gives you the ability to take those keywords and check them against your keyword list. If you discover that you are not using any of those keywords or keyword phrases, you can create new pages that are specially made to highlight those keywords. In fact, it is good practice to take popular keywords from your SEO competition and place them on specific pages of your website. This provides your business with more valuable content that can attract potential customers With haphazard planning and no search engine optimization implementation on your site, search engines have no idea how to categorize your products or services. There is a specific way that content should be placed on your site so that it is not only highly enticing to potential customers but readable by search engine robots that scan its pages. You will achieve better conversion rates when search engine optimization tactics are used. This includes using natural language and keywords throughout your content that is not spammy. It also includes optimizing images and videos, disavowing malicious backlinks or creating new content that is optimized. ROI, Return on Investment Search engine optimization is highly measurable. The results are the same if you sell physical goods or only services — SEO works. Every aspect of your SEO efforts can be tracked and measured. One of the most important factors is monitoring traffic and watching your conversions. February 2015 polling by Econsultancy showed that 73% of in-house marketers and 76% of US agencies said SEO provided an excellent or good return on investment (ROI). (Source: eMarketer) By drilling down to a marketing strategy that engages with specific demographics, you can see how searches are being performed. If you have a website that sells physical products, you’re able to track the one keyword or keyword phrase that was used to make a sale. Service-based businesses can attribute keywords to contact forms that generate leads. These tactics will lead to a higher ROI as you consistently can refine which keywords you use to drive traffic to your website. Brand Awareness For Your Company Through Higher Rankings The credibility of your business plays a significant role in how people determine which links they will click when searching for specific products or services. It’s well known that people perceive the top listings in the SERPS as being the most credible and trustworthy. Google wants to give people a great user experience and places brands with valuable information at the top. These listings gain a significant amount of impressions and can result in an increase of brand awareness for your business. Being on the initial page of a popular keyword or phrase helps customers and potential customers associate specific keywords with your brand. It also increases the level of trust between you and your client base. When the pages from your website consistently reach and are seen at the top levels of the SERPS, it initiates a higher standard of trust that should produce more conversions and sales.