Top Digital Marketing Trends of 2022
Each and every year, the Digital Marketing platform is getting more advanced and complicated. With the emergence of the fundamentals like SEO, PPC, UX, and branding, marketers are dodging from one social channel to another. After the COVID pandemic in 2020, all these have proliferated. According to the definition of the experts, Digital Marketing is the promotion of products or services through the digital medium with a few versatile and modern tools. A few o the Digital Marketing trends in 2022, if used efficiently can be of great advantage. Here are some of the Digital Marketing tools that we witnessed. Influencer Marketing The practice of using the goodwill and image of an influencer to advertise and promote a product or service is called Influencer Marketing. An Influencer can be a single individual or a group that has a huge fan following. Reasons why influencer marketing has gained value in the current business scenario: Audience Persuasion – The fanbase of influencers is loyal, i.e., they can convince their audience quickly. There are various brands that prefer Influencer Marketing to attract more audiences to their products or services. Trust Gain – Influencers promote a product or service through social media platforms. Hence, most brands opt for Influencer Marketing for this reason so that they can boost their brand awareness through social media presence. Support of Content Strategy – Influencer marketing is an appropriate form to fill the gap in content marketing. Artificial Intelligence (AI) AI is the development of computer systems that perform similar functions or a kind of replica of the human brain. AIs can be useful to businesses because they can scale or measure the needs and demands of a customer. Along with that, it can search for the buying behaviors and patterns of the customers, monitor them, and will create a solution to create a meeting strategy. Additionally, AI applications like deep learning, and machine learning and be used for various activities related to customer and marketing. It includes monitoring ads, content creation, interacting with the customers, and promoting the products. Thus, AI is a blessing for companies in this Digital marketing trend. Video Marketing Recently in the past few years, social media platforms have offered businesses the promotion of their products and services. Video Marketing is one of the most popular Digital Marketing tools and it is popular for those businesses especially those who are trying to increase the base of their customers. According to Digital marketing experts, video content star much more attractive and engaging than any other content. Due to this reason, many brands are opting for creating fascinating and content-rich videos to display and promote their products or services. Similarly, the social media platforms – Facebook, Instagram, LinkedIn, Twitter, and a few others have also blended short-form content into their algorithms. In this way theta re helping the brands to multiply their target audiences. So to increase their customer base, brands can prefer video marketing as their promotional strategy. Content Marketing Content Marketing has been a part of Digital Marketing for a long time. In 2022, Digital marketers are embracing content with proper clarity and uniqueness as well as relevance. Companies, especially through their business websites create content for customers’ engagement and visibility. Along with this there are many other reasons which are as follows:- More and More Website Traffic – Most people visit a business website due to the type of content the company exhibit. Though there is less chance for people to explore the products and services. High Ranking on the Search Engine – Website traffic and the search engines like Google have a direct correlation. So in that case, an increase in the website traffic can lead to a high rank in the search engine, further leading to customer engagement and interaction through the website. Increase In Customer Engagement And Interaction – Contents can help in the interaction between a brand and a customer. Additionally, it can also help in increasing customer engagement and interaction. Social Media Shopping The progress of social media platforms has helped businesses to promote and sell their goods and not only that it has helped to interact with their audience effectively. The combination of social media and E-commerce has helped the customers as well as the company as an online marketplace for them. This is a popular social media trend that cut off many businesses. Not only that, it is a very good and effective option for your customers that their products are available while you are engaging with them. So now we come to know the different kinds of trends we got to see in 2022. Now it is up to us to grow our businesses to make a new trend. The year 2023, is almost near. Let’s see if we can get to see some new trends in the Digital Marketing sector in the new year.
How to Get the Best Results from Paid Advertisement
The fastest way to reach your potential customers and tell them about your brand and offerings is through Paid Marketing or Advertisements. With its help, you can get allowed to target specific audiences instead of waiting for long for them to reach you in the organic process. Generally, paid ads are seen on the SERPs and Social Media Pages. When creating such ads in any of these channels we use either Google Ads or Facebook, we select the target audience according to the location, age group, search terms, interests, previous searches, and other pages visited by them. In this case, both of these types of paid marketing consist of PPC (Pay Per Click), which means you have to pay only when someone clicks on your website from the SERP. Paid advertisements help to bring a very high amount of ROI (Return on Investment). According to Google Economic Impact Report, businesses can make double revenue from the amount paid on Google Ads. Local Businesses look for a high ROI with their location intent queries, which makes their website rank at the top position in the SERP. This is the highest increase in Click through rate. Steps to Follow when we are Using Paid Advertisements Make sure to use the targeting in a wide range by also targeting some small characteristics like interests, demographic, and location and behavior-based targeting like Purchase History, Frequently visited websites, and many more. Paid marketing starts with smaller campaigns for the first time to examine which types of texts and messages match with potential customers the most. When a potential customer tries to reach you organically then you can retarget him. If customers leave your website without having any purchasing, then you can place an Ad based on the product and services visited by them. You can use analytics to monitor the result. Examples of such analytics tools are Google Analytics, SEMRush, and lots more. Social media channels need to be selected based on our target audiences. When allocating your budget for your Ad, please do consider your goal for the same. To find potential costumes from Paid Ads, let’s see what can we keep n mind: Determining the right keyword – Most business owners purchase keyword ads based on their product type. With the help of this, you can focus on keywords that are necessary for a person. So the company can also purchase keywords based on the search intent. Focusing on Ads – Rather than creating a general Ad for your business, you can display Ads that are related to the keyword specifically. Building Trust is Important Help your customers solve their problems by building trust in them then only your customers will reach you when they are ready to buy your product or service. You can get to know what your customers read by inquiring about them through online surveys. If you want to become a trusted expert by doing paid advertisements then, please check the following: Create content that will focus on solving problems and not on your products Multiple Sponsored Post Writing Plan – In Content Marketing, results don’t come at once. It takes time for a very good result. So, from this article, we see that through paid advertisement, small businesses can also get revenue and customers on a larger scale. Though make your paid advertisement marketing better, needs much time, strategy, research, and planning. You can use this tool of ADs effectively when you will spend a lot of time selecting the correct and the exact channel, making targets, and messaging.
Most Effective B2B and B2C Digital Marketing Strategies
Both the B2B (Business to Business) and B2C (Business to Customer) forms of businesses have vast differences from each other, in terms of types of business but when it comes to driving business growth and generating leads it has quite a few similarities. To achieve both goals, we have to look for the right business strategy in either of the two business models. This can be a little tricky and time-consuming as well. So let’s explore through this article the proper marketing strategies that we can use for the two types of businesses – B2B and B2C. Types of Strategies can be used in the B2B Sector Are you curious to know what the business professionals would think about the different marketing strategies? Let’s take a look at some of these topics in case of B2B Marketing strategy. Content Marketing Content Marketing is more of an informative rather than direct selling. This kind of marketing approach uses contents to attract customers while they perform online searches. The types of contents include infographics, podcasts, blogs, webinars and many more. Video contents are also included along with the mentioned types of contents and it is the most effective and trending format in the field of Content Marketing. Advantages of Content marketing in B2B form of business:- • Helps in building up of brand awareness and visibility. • It also helps in drawing potential customers through sales funnel. • Supports content relevancy and target markets. Inbound Marketing One of the most effective forms of marketing in the B2B business is Inbound Marketing Ask why? It is simply because it is built in such a way that with meaningful contents it will attract and engage with the customers. Inbound Marketing sends invitation for engagements by shooting messages strategically at the right target and at the right time and due to this it helps to drive website traffic and leads effectively. Advantages of Inbound marketing in B2B form of business:- • It is suitable for any size and type of businesses. • It helps in creating informative prospects. • It can be managed and integrated easily by CRM (Customer Relationship Management) and CMS (Customer Management System). Social Media Marketing Social Media Marketing kind of comes hand in hand with Content Marketing. Posting relevant or appropriate and attractive images or videos on Social Media has a great chance to drive engagements from the audience. It also promotes your brand with these relevant contents. Advantages of Social Media marketing in B2B form of business:- • Helps to generate leads and at a less cost. • It also helps to drive brand awareness and engagements. • It also improves and supports performance of SEO through wide distribution of contents and backlinking opportunities. Search Engine Marketing In case of Search Engine Marketing, you can make your business website rank in the Search Engine Result Pages (SERPs). So a search engine, especially Google which is commonly used throughout the world, if your website ranks well in the Result Pages, then it will not only have a chance to increase your ranking but you can also have a chance increasing the number of visitors or traffic to your website. In addition to that it will also help to build reputable brand awareness. The processes that can be undertaken consist of two ways. One is unpaid or free method which is called Search Engine Optimization (SEO) and another is paid process which is called Pay per Click (PPC). Advantages of Search Engine marketing in B2B form of business:- As said previously that blogging or blog posting is a also a part of Content Marketing strategy. There are many benefits of SEO. Especially if periodical and proper blog post with the right SEO technique have a chance to get a good rank of the audience and also build the perfect number of traffic. It is the most effective way to keep your brand competitive. In case of PPC or Ads, you can get leads from various sources whether it is from the SERPs or from the banner ads that is sometimes displayed in some websites. So basically it helps to spread your website in all platforms. Types of Strategies can be used in the B2C Sector In case of B2C marketers, they are trying to make strategy for the following forms of Marketing. Influencer Marketing For brand promotion, Influencer marketing creates social followings and a very good reputation. Influencers endorses and does product placements and provides quite a good return in the B2C businesses. Due to this reason more than 60% of the marketers are including Influencer Marketing as their planning strategy. Paid Media Influencer Marketing is not the only marketing strategy involved in the B2C form of business. Through Earned or Paid Media, they sue to manage their brands. Almost 75% of marketers are using paid media contents distribution. Audio and Video Contents The top B2C trends are the audio and video Contents. Though between both, social media video are much more engaging and helpful in targeting the audience. Audio contents generally involved in podcasts, are also quite helpful in this segment of marketing. Some people do listen to audio podcasts and with the help of it, audience engagement are made. It’s like listening to a music or radio. But we cannot deny the fact that videos are much more helpful in driving leads and audiences than any other medias. So now you have an idea about the types of marketing strategies that can be utilized in the two types marketing – B2B and B2C. So whatever your business is, you are suggested to choose the right kind of strategy for the proper growth of your business.
Types of Marketing that we Should know About
In the present time, you need a marketing strategy to run your business. Whether you want to sale your products or services as much as you want, your main priority will be promoting your products or services just to let the consumers know about the type of service or products you are offering to them. So let us take a look at the types of marketing which are useful for a business. Outbound marketing The type of marketing where it takes place by pushing out a message is called Outbound marketing. Some of the examples of these types of marketing are cold calling, email blasts, printed ads and many more. Inbound Marketing In case of Inbound Marketing, it involves around attracting customer’s attention rather than direct interacting with them like as mentioned in the previous section. Over here you can place your business website in the Search Engine Result Pages (SERP), send emails or create some contents and post some interesting and attracting contents and post them in your website blog or social media pages. Overall, Inbound Marketing is actually a part of Digital marketing. Digital Marketing Digital marketing is the type of marketing where the marketing strategy is executed in the digital format. There are various forms of Digital marketing which are as follows:- 1. Search Engine Marketing Search Engine marketing involves ranking your business website in the Google page or SERPs. The process can take place either through organic or unpaid way, which is called SEO (Search Engine Optimization). It can also take place in the a paid process through PPC (Pay Per Click). 2. Social Media Marketing As we all know that the most common social media platforms are Facebook, Twitter, Linked and Instagram. Some mistakes them as tools for entertainment. But if you make your business page in all of these or at least any one of the platforms and post interesting and post interesting and attractive contents and you might have a chance to get a very good engagements as your audience will not only get mesmerized by the images or video you shared, alongwith that they will also get a brief knowledge about your business, products or service. 3. Content Marketing Content marketing is a very reliable type of marketing both in the fields of Inbound Marketing and Digital marketing. It involves around creating platforms in various platforms whether it is website blog page or a social media business page. It consists of posting website blogs or articles, social media posts about which we already mentioned earlier and also eBooks and webinars are also a part of content marketing. 4. Email Marketing Another most common form of digital market in type is the Email Marketing. Over here you collect emails from some person personally or through any other source and send them emails. In the email you can simply write as a text and give a brief text about your business, products or service. You can also create a newsletter which will be kind of a attractive content like you do in social media. Whether you do plain text email or newsletter, you can also hyperlink you website and social media pages. 5. Video Marketing It is said that Video Marketing is the most effective form of marketing. It is the truth. It is also said that it also brings a handsome ROI (Return on Investment) to the business owners and marketers. Though YouTube has been a video streaming platform for quite a long time. Later platforms like Vimeo, even Facebook, Instagram, Twitter and LinkedIn has also opened their arms in the field of Video Marketing. Public relations (PR) marketing This form of marketing is suitable in the B2B (Business to Business) Marketing sector. It involves partnering with a news source to generate activities related to your brand or business. Brand marketing Creating a good perception and reputation is what involves or matters in Brand Marketing. It holds various aspects whether it is visually or verbally. Though the other forms of marketing needs research before executing the process, over here alongwith a thorough research about one’s current business position in the market, another thing to keep in mind that to create a memory and uniqueness about your brand to your audience or customers. Affiliate marketing In Affiliate Marketing, the process takes place by working hand to hand with another business type similar type as yours but who is not your direct competitor. For that you work with the partner company with the help of their website page or social media page or both. This process in common among influencers or in Influencer marketing strategy. So now you know the types of marketing that is involved or that can be involved in a business. Through this blog you now have a idea that which types of marketing can be opted in a business – a direct marketing by directly interacting with the customers or indirectly through online or digital medias.
Benefits of SEO (Search Engine Optimization)
There are many aspects to creating an effective online marketing strategy. One of the key components to SEO for Small Business is proper online marketing. Without being properly optimized, a website faces the risk of never being found in search engine results pages (SERPS) and never seeing any sales. To remind you why SEO is still a crucial part of the online marketing formula, here are five top benefits that your small business website can obtain by utilizing a well-formed SEO strategy. INCREASED TRAFFIC FOR YOUR BUSINESS When a thorough search engine optimization strategy is put in place on your website, it creates a specific plan for every page. This results in pages that are optimized for Google’s crawlers and gives them the information that they need to feed the algorithm that determines rankings. This is done by optimizing individual title pages and producing content that is relevant to specific keywords and keyword phrases. When all of that occurs, top positions are given to your pages in the SERPS. Make sure to read my post about writing copy for search engine optimization. That results in an influx of increased traffic to your website and a higher chance of targeting not just impressions but clicks from customers who are interested in your specific products or services. If you include that with the creation of a killer website and well-planned site architecture, you have a recipe for better traction in your niche. Whether your business is in San Diego, or anywhere else a quality website is key. Keeping up with competition Just Keeping up with competition may be okay for some businesses, but you have a great advantage to increase sales and pass by rivals by incorporating a few tactics from SEO. Search engine optimization provides you with the ability to check out the competition and see which keywords they are using to drive traffic. 57% of customers say they won’t recommend a business with a poorly designed mobile site and 40 percent have turned to a competitor’s site after a bad experience. (Source: Google) This gives you the ability to take those keywords and check them against your keyword list. If you discover that you are not using any of those keywords or keyword phrases, you can create new pages that are specially made to highlight those keywords. In fact, it is good practice to take popular keywords from your SEO competition and place them on specific pages of your website. This provides your business with more valuable content that can attract potential customers With haphazard planning and no search engine optimization implementation on your site, search engines have no idea how to categorize your products or services. There is a specific way that content should be placed on your site so that it is not only highly enticing to potential customers but readable by search engine robots that scan its pages. You will achieve better conversion rates when search engine optimization tactics are used. This includes using natural language and keywords throughout your content that is not spammy. It also includes optimizing images and videos, disavowing malicious backlinks or creating new content that is optimized. ROI, Return on Investment Search engine optimization is highly measurable. The results are the same if you sell physical goods or only services — SEO works. Every aspect of your SEO efforts can be tracked and measured. One of the most important factors is monitoring traffic and watching your conversions. February 2015 polling by Econsultancy showed that 73% of in-house marketers and 76% of US agencies said SEO provided an excellent or good return on investment (ROI). (Source: eMarketer) By drilling down to a marketing strategy that engages with specific demographics, you can see how searches are being performed. If you have a website that sells physical products, you’re able to track the one keyword or keyword phrase that was used to make a sale. Service-based businesses can attribute keywords to contact forms that generate leads. These tactics will lead to a higher ROI as you consistently can refine which keywords you use to drive traffic to your website. Brand Awareness For Your Company Through Higher Rankings The credibility of your business plays a significant role in how people determine which links they will click when searching for specific products or services. It’s well known that people perceive the top listings in the SERPS as being the most credible and trustworthy. Google wants to give people a great user experience and places brands with valuable information at the top. These listings gain a significant amount of impressions and can result in an increase of brand awareness for your business. Being on the initial page of a popular keyword or phrase helps customers and potential customers associate specific keywords with your brand. It also increases the level of trust between you and your client base. When the pages from your website consistently reach and are seen at the top levels of the SERPS, it initiates a higher standard of trust that should produce more conversions and sales.
Benefits of Digital Marketing
Digital marketing has become a normal part of doing business these days. This kind of marketing has gained popularity because it is effective in reaching a wider target market, since a huge number of customers spend their time online. Mobile devices have made this even easier because customers and targets can access the internet on-the-go from any place and at any time. Here are a few of the benefits of digital marketing, as opposed to more traditional methods: Reduced costs An online marketing strategy is easy to put together and costs very little compared to traditional methods of marketing. Radio, TV and print advertising can be costly compared to digital marketing. Digital marketing levels the playing field for businesses, as it doesn’t matter if your firm is small or large. With a solid marketing strategy, a small business can do just as well as larger businesses. Real Time Results One of the big advantages of digital marketing over traditional options is that it will offer you real time results. You don’t have to wait for weeks to start seeing a result. You can monitor traffic to your website, click through rates, views and likes as they happen. You can then use this data in order to tweak your approach and improve your success rate. Greater Exposure By focusing on digital marketing you potentially put your business directly into the hands of your target market – through their smartphones, tablets and computers. Social media has made it much easier to reach your target market and more than ever, people are researching products and services online. Greater Engagement By visiting your website, reading more about your services and products, reviewing your business, rating your service and ‘liking’ your company updates your target market can engage with your brand in more ways than ever before. Digital marketing also helps to encourage prospects, followers and clients to take a particular action. With the right call to action, you can encourage your targets to make a purchase decision and potentially even buy directly from your company online
Benefits of Mobile App
We take a look at the benefits of mobile apps for business and why a mobile responsive website and a native mobile app are not mutually exclusive. Optimizing your business for a mobile world is as important as ever. It’s projected that in 2017 over a third of the world’s population will own a smartphone while in Ireland 86% of the population already has access to one. Smartphone adoption figures like these highlight why mobile is the dominant channel for many businesses wishing to win and retain customers. Therefore one of the first steps when looking to improve the online presence of your business or organisation should be to mobilize your website. Responsive Web Design The term “Responsive Design” was coined by Ethan Marcotte back in 2010 and it quickly gained traction as a cost-effective way to modernize your website for each device size. Today the responsive approach to web design is integral to many mobile marketing strategies, and has been widely attributed with vast leaps in customer-friendly user experience and a dramatic up-tick in SEO performance and site conversions for visitors on mobile devices. On the flip-side, a poorly implemented responsive site can be slow and clunky, but only if it the correct techniques are not followed (UXPin). However a slick responsive site with correctly optimized images is a joy to behold. So moving on to native mobile apps – what are they and how can they help your business? What Are Native Mobile Apps? Ever since the release of The App Store by Apple in 2008, the demand for native mobile apps surpassed all expectations. Today an estimated 2.2 million apps are now available on the App Store while 2.6 million apps can be found on Google Play. What makes these apps very different to a mobile website is that they are developed specifically for one platform, and can take full advantage of all your smartphone device features. These features can include the device camera, GPS, accelerometer, compass, contact list and fingerprint scanning. Native apps can also use the device’s notification system with capabilities of working offline. Native Mobile Apps For Your Business When considering a native mobile app for your business you should define the objectives for the app. Objectives might include improving customer service, enhancing your loyalty program or improving internal communications. Your app should have a specific function that cannot effectively be accomplished on your responsive site. Some of the business benefits of native apps include the following: 1. More Completed Transactions Transactions on native mobile apps are completed 120% more for retailers than on mobile websites. This figure is significantly higher due to the experience a native app can provide for the customer while minimising distractions often provided by a web browser. Industries that can benefit: retail and travel. 2. Enhanced Customer Loyalty Loyalty programs can also be integrated into the platform offering points to customers who show the app at any location thus eliminating the need to carry a physical loyalty card, further enhancing the shopping experience for the customer. Industries that can benefit: retail and restaurant. 3. Improved Customer Engagement Customers who have your native app installed can be sent discounts, coupons and special offers using push notifications. Furthermore a business can use geo-targeting (GPS) to send time and location sensitive messages to customers who are close to one of their locations. Apps that are successful here can yield many benefits, as Arnotts saw with their Christmas Gift App for daily coupons. Industries that can benefit: retail, travel and telecommunications. 4. Self Service Convenience People don’t like to have to work for their information. A native mobile app will allow your customer base to easily find information on your company or products. With additional self service options customers can manage their accounts and even pay bills as necessary. Such features can also help reduce the need for a customer to contact the call center of a business. A great example of this type of app is the Thornton Recycling self-service app which provides customers with the ability to top up and manage their accounts while also receiving notifications regarding service days. Industries that can benefit: telecommunications, banking & finance, utilities and renewable & environment. 5. Better Internal Communication Internal business communications is an ideal area to look at for mobile efficiencies, empower employees to work away from their desk and make repeatable processes as easy and accessible as possible. These could include field service communications, reports and safety checks, holiday requests, expense submissions and training guides. All industries with businesses that use paper-based processes, an intranet or other back-end systems for communication and reports will benefit here. A Two-Pronged Approach? Once you’re familiar with the relative benefits of mobile responsive sites and native apps it becomes clear that they are not mutually exclusive so a two-pronged approach often makes the most sense. Where a responsive website excels is in customer discovery and information, whilst a native app can excel in many areas such as customer account management and loyalty, as well as mobile business communications and internal reporting. In the end, the key takeaway is that each channel can fulfill different but complementary objectives based on your specific business needs.
Benefits of Having E-Commerce Websites
E-Commerce is a word, which is commonly used to define any kind of business dealing that includes the passing of information through the Internet. In the last era, we have seen e-Commerce websites working on the Internet. So, the question arises what is motivating this new development and what are the supposed benefits that are attracting so many industries to create e-Commerce websites? Some of the advantages of E-Commerce websites are explained below: 1- Increase customer’s trust: A beautifully designed and creatively developed website generates trust for your clients. They know it very well that if you take care of your website with proper attention and actively than you must treat your clients with the similar technique. 2- Accessibility & Easiness: There are many people in the world for whom, e-Commerce converts one of the favorite ways of shopping because the found online shopping an easy and convenience. They are permitted to purchase goods or services from their home at any time. The greatest thing about it is purchasing opportunities that are rapid, appropriate and user-friendly with the capability to transfer funds online. Because of its accessibility, buyers can save their lots of time and money by searching their goods easily and making buying online. 3- Fascinate New Clients with Search Engine Visibility: As we know that physical marketing is the route by branding and relations. But, online marketing is also motivating by traffic that originates from search engines. For clients, it is not common to follow a connection in the search engine results and visit on an e-commerce website that they never heard of. More Search Engine Visibility will attract more people to your e-commerce website. 4- Keep Birds Eye on Buyers’ Buying Habit: E-commerce traders can effortlessly keep a continuous eye on buyers’ buying habits and comforts to adapt their suggestion suit to buyers’ desires and this is the best thing of e-commerce. By satisfying their requirements continuously, you can increase your continuing relationship with them and build long-term relations. 5- Selling Products globally: If you are running a store, it will be bounded to the geographical region for which you can provide service, but on the other hand with an e-Commerce website, you can sell your goods and services globally. The complete world is your playground, where you can trade your whole variety of goods without any geographical restrictions. Furthermore, the remaining restriction of geography has dissolved by m-commerce that is also known as mobile commerce. 6- Services provided 24*7/365: E-commerce traders can enjoy that store will remain open 24/7/365 because they can run e-commerce websites all the time. This is a way to increase their sales by increasing their number of orders. Though, it is also helpful for buyers as they can buy products when they need no matter whether it is morning or midnight.