Google has released an incredible amount of changes over the past year. Google is on a mission to eliminate black hat SEO techniques and enhance the SERPs by putting a focus on high-quality content, ideal page speeds, and mobile SEO. This effort has included updates like the Link Spam and Page Experience Updates. What does this imply for your SEO plan in 2023? Follow basic practices to keep your SEO foundation solid.
If you want to prioritise making your site more visible in searches, we’ve put together a strategy that will last you through 2023 and keep your site performing well in search results for a long time:
Some of such strategies are as follows:-
- Set goals and be aware of your numbers
Spending time with your KPIs is essential when developing your SEO plan for the year. What indicators need to be taken into consideration in 2023?
You can start with the following points when you re determining your SEO metrics:
- The quantity of individuals who arrive at your website via a search engine is known as overall organic traffic.
- Organic click-through rate (CTR) is the ratio of impressions to the number of times searchers click on links leading to your page in the SERPs.
- Where your pages show up in the SERPs for the keywords you rank for is known as keyword rankings.
When you are satisfied with these figures, you should check your domain rating (DR) and page speed analytics.
What SEO objectives ought to be set for 2023?
Not every website needs the same SEO efforts. For the greatest outcomes, we advise that you strive for a solid and well-rounded balance between all of the SEO fundamentals.
However, if you’re seeking figures to hit in 2023, take into account:
- Examine the MoM growth from the previous year and boost the percentage by 5%–10% MoM this year to improve your organic traffic by a specific percentage.
- Establishing a target for your overall keyword count or keyword position.
- Increasing your DR and receiving excellent PageSpeed Insights ratings. Additionally, this is always a fantastic strategy to raise your ranks.
- Keep in mind the metrics used by your rivals
In the end, you want to outperform your rivals in DR. But part of the battle is understanding where to shoot. Compare your domain authority or DR against that of your competitors using the Bulk DA Checker.
Examine the websites of your rivals and notice the keywords they rank for and whether any keyword gaps exist.
- Speed Check Your Website
Google will continue to honour websites with quick loading times, reliable pages, and responsive design, as we saw in 2022. We predict that these factors will continue to have a significant impact on how Google ranks its results. It’s crucial to remember, though, that these also benefit your users, lower bounce rates, and can boost conversion rates.
Therefore, do a site speed assessment and utilise the results to develop a strategy to address any issues that surface. Find your slowest pages first. Then concentrate your efforts on improving the elements and photos above the fold. Work through any remaining loading lags and content shift concerns before concluding.
- Continue to use social media
Voice Search is still on the rise. What connection does that have to your social media accounts? Bing takes social signals into account when determining results, however Google has never publicly stated how much (if at all) influence social media has on PageRank. Additionally, Alexa smart speakers are where the majority of voice queries are made. And Alexa makes advantage of Bing’s search outcomes. This suggests that increasing your site’s Bing optimization a little bit will increase visitors to your site.
- Monitor Your SEO Development
It’s crucial to evaluate your SEO strategy as you go along to determine what’s working and where you should change course. The GSC Insights tool from SearchAtlas makes it simple to compare the most insightful indicators, such as Keyword Rankings. Utilize these statistics to start developing a continuous plan for 2023.
Do celebrate your victories often.
- Set SEO Objectives for 2024.
As 2023 draws to a close, start planning new objectives for the following year. Keep up with algorithm updates, analyse how your target audience searches, and determine the strengths of your website.
And by building on your accomplishments in 2024, you may face the new year with assurance.
In a year or two, people will resort to your reports from today to help them tell the tale of the company’s SEO development.
Because the knowledge you gather is valuable and will be useful in the future, so you can save it.